Strategic Sales Manager

Strategic Sales Manager – Electronic Components
Location: Hybrid / Regular travel to Wales

An exciting opportunity has arisen for a Strategic Sales Manager to join a specialist UK distributor and manufacturer of passive electronic components serving defence, aerospace, rail, and industrial markets.

Main responsibilities of the Strategic Sales Manager (Hybrid – with travel to HQ in Wales):
• Lead, manage, and develop the external sales team to drive performance and meet business objectives
• Provide coaching and set clear objectives for team development
• Manage key customer accounts to ensure service, satisfaction, and growth
• Drive strategic sales planning and business development across core sectors
• Oversee sales activity, territory management, and pipeline reporting
• Represent the company at client meetings, trade shows, and supplier reviews
• Collaborate with suppliers to support mutual growth objectives
• Monitor market trends and competitor activity to inform strategy

Requirements of the Strategic Sales Manager (Hybrid – with travel to HQ in Wales):
• Proven experience in managing and developing sales teams
• Strong track record in B2B sales and account management
• Product knowledge in passive, electromechanical, or reliability-critical components
• Excellent leadership, communication, and interpersonal skills
• Commercially astute, data-driven, and goal-oriented
• Willing to travel regularly, including visits to HQ in Mid Wales
• Full clean UK driving licence

Desirable:
• Experience in defence, aerospace, rail, or other quality-critical industries
• Familiarity with ISO, AS, BS or CECC standards
• Technical background or engineering experience

This is a fantastic opportunity to join a well-established business with a strong reputation for customer service and technical expertise. 
You will lead a capable, close-knit team and work directly with top-tier customers and suppliers.

To apply for this Strategic Sales Manager role, please send your CV to:
Kchandarana@redlinegroup.Com or call 01582 878 830 / 07961 158 784