External Sales Manager - East Midlands

External Sales Manager 
Field-Based | Cable & Electrical Products
Competitive Salary + Bonus + Benefits
Are you a driven sales professional with experience in electrical distribution or cable products? We are seeking a proactive Externl Sales Manager to oversee and grow sales across the East Midlands for our industry-leading range of cable solutions. Although the role is field-based, you will be joining a well-established and supportive team headquartered in Cheshire.
This position is ideal for a motivated individual who excels in customer engagement, new business development, and representing a respected brand within the cable and electrical sector.

Key Responsibilities
•	Manage and develop an existing portfolio of accounts across the East Midlands , ensuring high levels of customer satisfaction and retention.
•	Identify new business opportunities with distributors, contractors, OEMs, and project stakeholders.
•	Promote the company’s full cable product range, providing technical guidance and support to customers.
•	Create and deliver regional sales plans aligned with company targets and growth objectives.
•	Conduct regular customer visits, site meetings, and technical product presentations.
•	Negotiate pricing, contract terms, and agreements in line with company policy.
•	Work closely with internal departments in Cheshire—including customer service, technical, and logistics—to ensure efficient order processing and after-sales support.
•	Monitor market trends, competitor activity, and regional developments, reporting insights to management.
•	Attend trade shows, industry events, and networking functions.

Preferred Attributes
•	Established client network within the cable or electrical industry.
•	Experience selling to electrical wholesalers, contractors, or OEMs.
•	Strong understanding of the UK construction and infrastructure sectors.
•	Ability to support financial planning and assist with annual budget development.
•	Flexible and willing to take on additional duties as required.
 

Qualifications & Requirements
•	Proven experience in sales or account management within the cable, electrical, or industrial distribution sectors.
•	Strong technical knowledge of electrical cable products and applications (highly desirable).
•	Excellent communication, negotiation, and interpersonal skills.
•	Self-motivated and target-driven, with the ability to work independently in the field.
•	Competent with CRM systems and Microsoft Office (Excel, Outlook, PowerPoint).
•	Full UK driving licence.
•	Based in the East Midlands, with regular travel throughout the region.

If you are interested in this opportunity please send an updated cv over to nking@redlinegroup.Com or call 01582 878839.