Specialist Technical Recruitment agency, Redline Group have launched a brand new, fully interactive website to enhance their services to candidates and high technology employers.
As a specialist in Permanent, Contract & Interim and Executive Search, Redline have identified, attracted and selected professional and qualified candidates for over 35 years, assisting 1000s of companies in the growth of their engineering and technology-led businesses.
Redline Group’s digital marketing platform is a key element of its strategy and the new website will have an important impact on client and candidate support and enable the continued growth of the business.
Key elements were to design and develop a website which provided exceptional levels of user experience and catered for all types of mobile users. According to some of the latest data from Indeed, 50% of worldwide job searches come via a mobile platform.
The new website was designed and developed with 4MAT, the recognised market leader in digital and marketing recruitment solutions. The websites and microsites are fully responsive and personalisation to enhance the users’ experience and accessibility. The functionality will ensure content is dynamically served based on user preferences and browsing habits thus improving the experience and engagement.
Overseeing the website project, Redline Director Adam Walker comments: “We recognised there was a huge opportunity to develop Redline Group’s existing digital recruitment strategy alongside a brand refresh. As the digital recruitment landscape continues to be more complex, the new developments in social, mobile, personalisation and the changing face of search have all impacted the way Redline attract and engage with candidates and clients.”
The new website platform uses some of the most advanced technology which has been created specifically for the recruitment industry. This investment is a key part in Redline’s digital, mobile and social recruitment activity.
Adam continues: “Whether it’s a candidate or a client, personalisation starts from the moment a visitor lands on the Redline website. This begins to build behavioural profiles for all visitors, sending relevant content, jobs, news, blogs and banners according to the contextual data collected or preference information provided.”