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How Gen-Z are Giving Organisations a Growth Boost

Gen-Z employees will make up close to a third of the US workforce by the end of the decade according to the US Bureau of Labour Statics. Gen-Z are unique, as they have been surrounded by technology from the moment they were born, something that hasn’t quite been the case for other generations. 

With their fresh ideas, digital fluency, and hunger for change, Gen-Z is providing organisations with an invigorating growth boost. They boast technical and collaborative skills that are key for digital transformation and business growth, and businesses hiring this age profile are sure to have an innovation advantage. With an injection of Gen-Z talent, businesses can benefit from new perspectives, skills, and values. Some companies focus their recruitment activity on experienced professionals, but they could be missing out on the innovation fresh talent can bring. 

Generation Z comprises people born between 1996 and 2010 and this tech-savvy and socially conscious generation is reshaping the business landscape, revolutionising workplace culture, and propelling organisations toward a prosperous future.

How Businesses Can Use Gen-Z to Gain a Competitive Advantage 

  • Let Gen-Z Lead Digital Transformation - According to Deloitte, 71% of CEOs are not expecting the talent and skills gap to go anywhere, but Gen-Z are an obvious choice to alleviate some of the potential talent challenges. Known as "digital natives”, this generation grew up in an era of technological advancement, where the internet, social media, and smartphones became integral aspects of their lives. Their innate familiarity with digital platforms and tools positions them as valuable assets to organisations seeking to enhance their online presence and adapt to the ever-expanding digital landscape. A study by Dell Technologies found that 80% of Gen-Z hope to work with innovation such as AI, and many will take business’ innovation into account when deciding to apply for a new job. Organisations can use this to their advantage by letting this cohort lead the digital transformation. Integrating these individuals into existing teams can give projects a boost, especially as far as streamlining work processes and embracing creativity are concerned. Whether it's leveraging social media marketing, developing innovative apps, or optimising user experiences, Gen-Z's digital prowess is a catalyst for growth and innovation.
  • Embrace Human Connection - Though Gen-Z are known for being reliant on digital communication, they also seek out a human connection in the workplace, and often do not wish to work fully remote. They want flexibility and remote options, whilst still being able to connect with managers and colleagues. This doesn’t mean that businesses should modify ‘work-from-home’ or hybrid schemes, it means providing tools that promote collaboration and the freedom to work in a way that suits their learning and work needs. Raised in a world that celebrates diversity, they prioritise collaboration, teamwork, and inclusivity. This generation thrives on co-creation, actively seeking opportunities to collaborate and share ideas. Organisations that embrace and harness this collaborative spirit unlock a wealth of untapped potential, leading to increased creativity, problem-solving capabilities, and ultimately, growth.
  • Champion Social Responsibility and Sustainability - Gen-Z has emerged as a generation deeply committed to social responsibility and sustainability. They are acutely aware of pressing global challenges and demand that organisations align their values with actions. Organisations that prioritise environmental sustainability, ethical practices, and social impact resonate strongly with this socially conscious generation. An annual survey that examines industry trends across the board, Equinix 2022 Global Technology Trends Survey, stated that 69% of survey respondents replied that sustainable business practices have become one of their companies' top priorities. Around 73% of IT decision-makers around the globe also indicated that reducing their company’s environmental impact is a priority for the technology sector. By integrating sustainable practices into their operations, engaging in meaningful philanthropy, and championing causes that matter, organisations can attract and retain Gen-Z talent and build a reputation that resonates with socially conscious consumers. 
  • Think About Employee Wellbeing – With the War for Talent being the new norm, especially in the Gen-Z arena, a focus on employee wellbeing could sway their decision. Businesses need to consider the physical, emotional, and mental wellbeing of employees, and financial health needs to be taken into consideration when deciding employee benefits. As a study by McKinsey found, 58% of Gen-Z claimed to have two or more unmet social needs, whereas only 16% of older generations said the same. This highlights how important it is for organisations to recognise that Gen-Z employees sometimes have different needs than former generations. Offering benefits such as medical and mental health support, volunteer time off and financial planning can help an organisation to stand out as somewhere that understands what Gen-Z needs.
  • Embrace Multitasking and Entrepreneurial Spirit - Gen-Z often exhibit an entrepreneurial spirit from an early age. They are driven by a desire to create, innovate, and challenge the status quo. Rather than solely seeking traditional employment, many individuals aspire to be entrepreneurs and pursue ventures that align with their passions. Organisations that encourage intrapreneurship and provide opportunities for idea generation and experimentation tap into this potential pool of innovative thinkers, fuelling their growth and adaptability in a dynamic marketplace. Also, due to growing up in a hyperconnected world, Gen-Z has mastered the art of multitasking and possesses exceptional adaptability skills that aid them in these ventures. They effortlessly navigate between various digital platforms, absorb new information rapidly, and adapt to changing circumstances with agility. Organisations that leverage these skills and provide a dynamic work environment can seize emerging opportunities, swiftly respond to market shifts, and maintain a competitive edge.
  • Focus on Diversity, Equity, and Inclusion (DEI) in the Workplace - Gen-Z brings a refreshing perspective on collaboration and inclusion. A study by Monster found that 83% of Gen-Z candidates consider an organisation's commitment to Diversity, Equity and Inclusion when deciding whether to take a job. With the unique views of Gen-Z employees, businesses can create stronger DEI policies and work towards raising awareness of DEI struggles in the workplace. 

There is no denying the unique impact Gen-Z has on the workplace. Regardless of industry and business type, Gen-Z workers bring something different to the table. Whereas previous generations have been largely focused on working hard and climbing the corporate ladder, Gen-Z candidates are more likely to seek employment opportunities at businesses that offer personal wellbeing, diversity, and inclusivity in the workplace. Organisations that recognise and embrace the potential of this generation stand to gain a significant growth boost.

Redline Group changes lives every day, building world-class teams for high-tech companies via a knowledge-led approach. Redline Group has achieved a 4.8 out of 5.0 rating (96% positive) on Google Reviews and hundreds of Case Studies confirm it’s not only WHAT we do, but HOW we do it that clients and candidates appreciate. If you would like to find out more about how we can help your business, email us at or call 01582 450054.


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