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Aligning Sales and Marketing for Technology Companies
Aligning Sales and Marketing for Technology Companies
The relationship between Sales and Marketing is often a shaky one. Marketing captures the leads and nurtures them before ha...
14/11/18
Natalie Tyler
Selling Smarter: How Technology is changing Technical Sales
Selling Smarter: How Technology is changing Technical Sales
We only need to look around us to see all the ways in which technology is changing our lifestyles. Over 3.2 billion of us a...
09/10/18
Jordan Hill
Why work in technical sales?
Why work in technical sales?
The life of a sales professional is fast-paced, motivating and with the right amount of rewards to match. Amid a shift from...
11/07/18
Scott Newcomen
What’s happening in the UK’s electronic components market?
What’s happening in the UK’s electronic components market?
2017 was a hectic year for the UK’s electronics market with many highs and lows. The electronic component supply chai...
06/06/18
Natalie Tyler
GDPR: Will marketing still exist come Friday 25th May?
GDPR: Will marketing still exist come Friday 25th May?
This Friday will see the execution of a new set of regulations that has the possibility to change the face of digital marke...
24/05/18
Tina Patel
The Marketing shift: Targeting technical prospects in Manufacturing and Engineering
The Marketing shift: Targeting technical prospects in Manufacturing and Engineering
According to Engineering.com’s report: Budget Trends in Industrial & Technology Marketing, 2018 is a breakthrough...
13/04/18
Jama Gulied