Whilst many of our clients are highly advanced in the
digitisation of their technology and / or their business, there are also many
in the SME space that whilst appreciating there is almost certainly a benefit
to be derived from digitisation – they are somewhat all at sea to know what it
might be.
I have worked with several businesses in the last couple of
years that have a common thread in that they have a substantive installed base
of technology stretching back years, or even decades.
They keep reading about
and hearing about digitisation and the near-revolutionary business opportunity,
enhanced user experience and differentiation opportunities it could deliver
into their business. But it is bewildering, full of its own vernacular and
esoteric.
I have on many occasions disappeared down the rabbit-hole of
digitisation speak and at the end of the conversation am still left with the
need to ask ‘yes, but what does it actually do – and what is
the value proposition’. Like most things – if communicated effectively, it is
entirely understandable. But therein is another challenge. Sometimes even the
people that are advanced in this field, can struggle to create a marketing
message that leaves the reader more enlightened and less confused. And the
irony? - that it is a good old-fashioned conversation that needs to be had, to
better grasp the very latest advances in technology.
If you have run what has been to date, a more traditional
product-led business it is no criticism at all to suggest that you don’t know
what you don’t know. What is required is knowledge, experience and plain
speaking. There are always more things you can be doing and indeed layers of
uptake that you can consider. The right partner, expert, employee can take you
through that in plain speak, debunk the mystery and start the journey.
If any of the above resonates with you, give me a call as I
would be delighted to discuss how we might help your business connect with the
right skills and knowledge that will help future-proof your organisation.
For more information on Executive job roles, click
here. Redline Executive offer an extensive portfolio of executive search services
and provide thorough insight and support to your strategic recruitment
planning. To have a confidential discussion, please call Andy Raymond, Director
on +44 (0)203 131 0019 or email ARaymond@RedlineExecutive.com